• A type of web tracking through federated learning. FLoC groups people into “cohorts” based on their browsing history for the purpose of interest-based advertising. Google began testing the technology in the Chrome browser in March 2021 as a replacement for third-party cookies; in July 2021, Google quietly suspended development. ← Wikipedia ↑ github.com/WICG/floc

1. Previous term: Federal Information Processing Standard
2. Next term: Federation
3. Random term: RCA