- A form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay-per-click (PPC) listings. ← Wikipedia
- More about this term (beta): Web search, articles and videos, books
- Previous term: Search engine indexing
- Next term: Search engine optimization
- Random term: Laravel