- A preview release of a product or service to a limited audience prior to the general public. Soft-launching a product is sometimes used to gather data or feedback regarding its acceptance in the marketplace, prior to making it widely available during an official release or grand opening. A company may also choose a soft launch to test the functionality of a product, allowing adjustments to be made before a wider release and marketing efforts are implemented. ← Wikipedia
- Previous term: SOD
- Next term: Soft opening
- Random term: Click-through rate