WebGlossary.info
Cannibalization
- A reduction in sales volume, sales revenue, or market share of one product when the same company introduces a new product. In ecommerce, some companies intentionally cannibalize their retail sales through lower prices on their online product offerings. More consumers than usual may buy the discounted products, especially if they’d previously been anchored to the retail prices. Even though their in-store sales may decline, the company might see overall gains. ← Wikipedia
- Previous term: Candidate Recommendation
- Next term: Canonical equivalence
- Random term: CRM