- A text or a thumbnail link designed to attract attention and to entice users to follow (click) the link and view, read, stream, or listen to the linked piece of online content, being typically deceptive, sensationalized, or otherwise misleading. A teaser aims to exploit the curiosity gap, providing just enough information to make readers, but not enough to satisfy the curiosity without clicking through to the linked content. Clickbait headlines often add an element of dishonesty, using enticements that do not accurately reflect the content being delivered. ← Wikipedia
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