- A search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to a user’s browser. This can be done by delivering content based on the IP addresses or the
User-Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page, or that is present but not searchable. The purpose of cloaking is to deceive search engines so they display the page when it would not otherwise be displayed (black-hat SEO). However, it can also be a functional (though antiquated) technique for informing search engines of content they would not otherwise be able to locate. ← Wikipedia
- Related terms: Search engine optimization · Search engine results page · Search engine advertising · Search engine marketing
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