• An industry initiative started by Adobe, Arm, BBC, Intel, Microsoft, and Truepic to address disinformation, misinformation, and online content fraud “through developing technical standards for certifying the source and history or provenance of media content.” It connects the Adobe-led Content Authenticity Initiative (CAI) with Microsoft- and BBC-led Project Origin. The C2PA was founded in 2021. ↑ c2pa.org

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