Customer relationship management
- An approach to manage a company’s interaction with current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. ← Wikipedia
- Related terms: Information technology service management, Customer Effort Score, Acceptance test-driven development, Extreme programming
- Previous term: Customer Effort Score
- Next term: Customized built-in element
- Random term: COGA TF (webglossary.info/random 🎲)