• The application of technology evangelism to a multi-sided platform. Developer advocacy seeks to accelerate the growth of a platform’s commercial ecosystem of complementary goods, created by independent (third-party) developers, as a means to maximize the platform’s market share. Platform evangelism, as developer advocacy is also called, establishes and nurtures a platform ecosystem which requires five simultaneous activities: 1) sales, 2) enablement, 3) feedback, 4) intelligence, and 5) regulation. ← Wikipedia

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