• A type of web tracking through federated learning. FLoC groups people into “cohorts” based on their browsing history for the purpose of interest-based advertising. Google began testing the technology in the Chrome browser in March 2021 as a replacement for third-party cookies; in July 2021, Google quietly suspended development. ← Wikipedia ↑ github.com/WICG/floc

1. Related terms: Chrome · Machine learning
2. Previous term: Federal Information Processing Standard
3. Next term: Federation
4. Random term: RWA (webglossary.info/random 🎲)