- Cues in the information environment pointing to possible answers. Human users estimate how much useful information they are likely to get on a given path, and after seeking information compare the actual outcome with their predictions. When the information scent stops getting stronger (i.e., when users no longer expect to find useful additional information), users move to a different information source. Poor information scent is one reason for the ineffectiveness of “(click) here” and “(learn) more” links. ← Wikipedia
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