- A setting on a hyperlink that directs search engines not to use the link for page ranking calculations.
nofollow is a microformat which is specified as a type of link relation, e.g. <a href=https://example.com/ rel=nofollow>Example</a>. Because search engines may use the number of hyperlinks from other sites to calculate a site’s importance, the nofollow setting allows website authors to indicate that the presence of the link is not an endorsement of the target site’s importance. ← Wikipedia
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