Search generative experience
- An experimental feature introduced in 2023 by Google that uses generative artificial intelligence to provide AI-powered summaries at the top of search results. SGE leverages large language models to understand complex queries, synthesize information from multiple sources, suggest follow-up questions, and enable conversational search interactions. In 2024, Google rebranded and officially launched the core functionality of SGE as “AI Overviews.”
- Related terms: Search engine results page · Search engine optimization · Shadow AI · Search engine advertising
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