• The strategic process of enhancing and optimizing content, profiles, and activities across social media platforms to increase brand visibility, engagement, and reach. It involves techniques such as crafting shareable content, using relevant hashtags, optimizing posting schedules, encouraging user interaction, and leveraging platform-specific features to maximize organic reach and drive traffic to websites or other digital properties. SMO aims to build a stronger social media presence and community engagement while supporting broader digital marketing and SEO objectives.

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