• A software designed to help manage the lifecycle of emarketing tags (sometimes referred to as tracking pixels or web beacons), which are used to integrate third-party software into digital properties. Tag management systems replace marketing tags with a single container tag and subsequently prioritize and “fire” individual tags as appropriate based on business rules, navigation events, and known data. Typical functionality includes a testing environment (sandbox), an audit trail and version control, the ability to A/B-test different solutions, tag deduplication, and role-based access to data. ← Wikipedia

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