- The unique benefit exhibited by a company, product, service, or brand that enables it to stand out from competitors. The USP can serve as a marketing strategy of informing customers about how one’s own brand or product is superior. ← Wikipedia
- Related terms: Universally unique identifier · Marketing · Employer branding
- Previous term: Unique selling point
- Next term: Unique value proposition
- Random term: POLP (webglossary.info/random 🎲)