- A set of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. The UTM parameters were introduced by Google Analytics’ predecessor Urchin and, consequently, are supported out-of-the-box by Google Analytics. The UTM parameters include
utm_source, utm_medium, utm_campaign, utm_term, and utm_content. ← Wikipedia
- Related terms: Web analytics
- Previous term: URC
- Next term: URI
- Random term: Frame busting (webglossary.info/random 🎲)