- The measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage. However, web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. ← Wikipedia
- Previous term: Web Almanac
- Next term: Web app
- Random term: Gzip