- The practice by which operators of websites collect, store, and share information about user activity on the World Wide Web. Analysis of individual behavior may be used to provide content that relates to the implied preferences and may be of interest to various parties. Uses for web tracking include creating profiles that are used to individualize advertisements (advertising), determining how easy a website design is to use (usability testing), analyzing the performance of websites as a whole (web analytics), or, broadly, spying on individuals and solving crime (law enforcement). ← Wikipedia
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